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23 Shocking Content Marketing Statistics

Are you keeping up with the rapidly changing content marketing landscape. I know it can be frustrating sometimes - as soon as you master one strategy, one platform, one channel, another one pops up that's demanding your attention.

Every few years new trends emerge that force us marketers down a unfamiliar, but often exciting path.

These marketing trends often start at the website level is today's world. At the beginning of the new year you can always find articles about the newest trends to look forward too. 

These 13 website trends are popular right now, but new trends will likely emerge this year that will take priority. 

But simply looking at website design trends will only give you a small bit of the whole picture. 

Below you'll find 20 shocking content marketing statistics that will help you maneuver the 2017 waters. 


Shocking Content Marketing Statistics


1. 60% of marketers say creating blog content is one of their top inbound marketing priorities. 

2. Titles with 6-13 words attract the highest and most consistent amount of traffic. 

3. 96% of B2B buyers want content with more input from industry thought leaders.

4. Only about 22% of businesses are satisfied with their conversion rates.

5. For every $92 spent acquiring customers, only $1 is spent converting them.

- this tells me there is a much higher percentage of people who view content marketing as simply another tool - meaning content is created for the wrong reasons.

6. 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 

7. 73% of people say they use Facebook for professional purposes.

8. In the past two years, content consumption on Facebook has increased 57%

9. 76% of people use their Facebook feed to find interesting content.

10. 81% of organizations with a clear view on what an effective or successful content marketing program looks like were successful. 

11. 55% of companies have small content marketing teams

12. 89% of b2b marketers are using content marketing.

13. Only 6% of b2b marketers view their content marketing maturity as sophisticated, whereas 35% see adolescence and 26% are young.

14. 53% of marketers stated that 91% to 100% of the content they published in 2016 contained visuals.

15. 41.5% of marketers said that infographics had the highest engagement.

16. 71.1% of marketers claimed to spend less than five hours a week making visuals.

17. 31.7% of those surveyed said that visual content was integral to their 2017 marketing strategy.

18. When asked how much marketers projected to spend on visual content in 2017, 35.5% predicted they would spend more than a third of their entire budget on visual content.

19. Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length.

20. 75% of marketers using interactive content plan to increase their use of the medium in the coming year.

21. 64% of B2B marketers outsource writing.

22. 42% of B2B marketers say they’re effective at content marketing.

23. About 53% of emails are opened on mobile devices.


Wrap up 

Content is changing and adapting to new technology and trends and you have to be prepared to change with it. 

Content today should translate well on mobile devices, and formatted for continuous scrolling. Continuous scrolling works well with touch controls and smart phones, tablets and only devices. 

This form of infinite scrolling adds a certain element of surprise that provides instant gratification - what we all secretly want. 

Remember content is your communication, your message your story and marketing is the strategy used to distribute your message. 

Focus on telling a compelling story to produce content that will provide lasting value and try not to create content for the short term or as things come up. Your message will become too fragmented and confusing. 

The compounding nature of content marketing is what makes it so attractive but also what makes it so easy to put off until later. Use these statistics to build a solid strategy to get the most out of your content marketing. 

What are the most surprising statistics to you?