Awareness

I am experiencing symptoms of a problem and want a greater understanding

Inbound

6 content marketing tips to start the week

 

Tip 1 - Reach out to people in the industry to ask for an interview or to answer a few questions

96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 

Tip 2 - Create a new subscriber email drip campaign. Since almost half of people are more likely to engage with a sales rep after reviewing multiple pieces of content, make sure they quickly view more content. Send a few emails over the next few days to inspire them

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016

 

Tip 3 - Create more content in real-time

60% of marketers create at least one piece of content each day -http://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/

 

Tip 4 - Create original content. Marketers can't differentiate brands without creating original and unique content.

https://contently.com/strategist/2015/07/23/study-brand-content-drives-massive-brand-lift/

 

Tip 5 - Review your content creation process. How can you create higher quality content more efficiently?

85% said creating quality content more efficiently was the biggest factor in their success.

http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf

 

Tip 6 - Focus on marketing your great content.

52% of b2b marketers they saw no change in marketing results over the past year due to not devoting enough time marketing content.

http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf