Posts written by:

Whitney Krape

Guide

Take ONE action on your Google Analytics Today (And here’s your homework for the next 2 months.)

Many Google Analytics installs are left at that, just installed. Even more aren't iterated on at all. Here are thoughts on both to get started and keep going.

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Analytics

Hashtags made Actionable: 3 thoughts Searching Facebook, Instagram, Twitter, and LinkedIn (even with the flood in each channel!)

HubSpot recently posted on hashtags and while they have great overall information, how to best leverage hashtags is changing along with context in social media.

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Analytics

Brand Vision: Measuring Inspiration through Mission

Awareness, unsure of just how mission and vision are reflected in their marketing efforts.

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Productivity

Hit your Audience (Stretch) Goals with 3 Content Iterations on your regular Habits; Learn, Measure, Adapt!

Establishing an audience on a website can be difficult. The key maintaining good habits for initial activity then creatively iterating to achieve stretch goals!

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Inbound

Weekend: Inbound Fun at the Philadelphia Auto Show: Signups, Offers, Education in Action

Not just cars but Inbound fundamentals are on display at the 2017 Philadelphia Auto Show. We saw a few lessons to talk through and are curious for your input!

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Productivity

Input versus Output, the Paradox of many tools we rely on (One of many SaaS Principles)

How many project management tools do you use? 2? More? How much time is needed to manage them? The problem is too much input for too little output...

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Inbound

WordPress and Growth Driven Design: Building Launchpad sites and tackling Audience focus

Growth Driven Design needs a launchpad site and iterative changes to bring in an Audience, WordPress can be excellent for this but it needs some tweaking.

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Workflows Inbound

Starting Content Stories in 2017? Optimize blog posts and reshare!

Optimizing posts is a well known but often overlooked content strategy. Blog optimization is critical to compounding results and must be part of your strategy.

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Productivity

Avoid Data Flood: 20+ SaaS Products Not to Try… (3 Methodologies for new tool searching.)

Don't try tools all at once! Even if they are connected, focus on key metrics, growth stages, and advising perspectives to get the most out of new tactics.

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Guide

3 Great Features of HubSpot Free, How They Connect and What You’ll Need Next to Keep Growing

HubSpot released free versions cleverly bundled into 1 app that will likely see considerable use in 2017 because of these 3 key features.

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Workflows

Customer Churn, Social Media, 3 Actions for Brands of Every Size

Millions, billions, of people use social media every day but how do you connect with them? Here are 3 specific actions to try that will engage with a community.

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Productivity

When to Use GIFs or MP4s or static images

Video, how when and where. GIFs are great but often MP4s can be better if used properly, with enough fallbacks.

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Productivity

Weekend thoughts: After a Week of Divided Attention Pull Focus

Every week we fight not only for audience attention, for clients or ourselves, but also for our own attention directed to the right goals, metrics, and actions.

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Should Inbound17 be the year of the virtual?

Land of the laptops, sea of photos, video in the air, would a virtual Inbound benefit be a new approach to a conference with too few connection opportunities?

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Content Creation: Questions about blogging

Thoughts on blogging. Somewhat in progress but there is a habit to keep here.

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Inbound

[Inbound2016] Impressions and Previous Experience

Inbound 2015 versus Inbound 2016, fight, compare, win! And leave a comment below, we enjoy your visits!

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Productivity

5 Tips on Blogging Frequency

5 tips on blogging frequency, building habits around blogging. Thoughts on writing every day, what makes the difference when publishing and SEO when publishing.

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Weekend thoughts: On Comparisons, Magnitudes, and Stars

Perception, scale, quantifying. Thoughts on perspective before the weekend.

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Guide

GIFs are Quick Examples of Showing Features, Here are a few Quick Ways to Make Them

GIFs can make for great example images that load right on page for both mobile and desktop but what is the best option for making them?

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Keystone Habit brief follow-up on rewards

What reward is there in content development? A quick follow up to better define what is being looked for when establishing a content focused Keystone Habit.

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Blogging or Social Media: Which is the Keystone Habit

A developer, looking for a new habit, marketing. Whether posting a regular blog post or spending time interacting on social media, habits need a beginning.

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