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How to Improve Inbound Team Collaboration and Efficiency

Teams work hard to eliminate friction and waste. Working to be more efficient through increasing overall capacity and the speed of delivery. 

Being more efficient means better margins. Increasing capacity reduces costs and delivery drives faster results. 

A common theme you'll find among efficient teams is collaboration.

They rule at it. 

The goal is to foster autonomy and breed creativity. Giving teams room to take calculated risks and pitch crazy ideas is the key to effective collaboration.

The two most important teams that need to master inbound team collaboration to achieve high growth are marketing and sales. The alignment between these two teams not only drives results but increases overall speed. 

Aligning sales and marketing teams can dramatically help your organization achieve SMART goals. 

Collaborative work environments — the high performing ones —  want real-time communications, full transparency and straight forward on-boarding. 



It's hard to move fast, iterate quickly and remain agile without transparency. In fact it probably doesn't exist. The data-driven nature of a truly agile team removes a lot of the "politics" that disrupts the purpose of being transparent. 

Transparency is critical to accountability. Without full transparency it's difficult hold people accountable. Effective team collaboration can't function without the right level of transparency.

Just knowing that the everyone can see anyone's performance at any time will change your mindset. Your team becomes more focused on collaborating on a single goal. 

Data is crucial to this transparency take a quick Google Analytics Survey with Free Analysis!.


Real-time Collaboration

Teams need to be able to communicate with each other and collaborate on work as things happen.

The digital marketing world moves fast and real-time collaboration is critical. 

Making it easy, and inviting, for your team to connect to each other helps to break down communication barriers. 

Start with a profile for everyone on your team. Similar to a company directory but with communication details. Here are a few examples:

  • Best time to chat
  • Schedule 
  • I replay quickly to ...
  • Contact me for help with ...

This will take some of the guess work out of who to connect with and when to connect with them. You want to make it possible for the newest members of your team to communicate with the most senior people without hesitation. 

But more importantly, you want both your sales and marketing teams to be trained to help members of the other team because the results feed of each other. 



Last is on-boarding. How ever you approach improving your team's collaboration and efficiency, you want to keep it simple.

The goal is to reduce the learning curve while adjusting how your team interacts with one another. 

Make it easy to learn with tutorials or a guided walk-through. Make it easy to implement with just enough information to systematize the workflow.

Also make it easy to act. Providing mini tasks are a great way to create action. You can use this tactic to help new people meet others while using the workflows they've learned. 


Putting all three to work

Creating a collaborative work environment built for efficiency, can drive results and increase margins overtime. 

The goal is to eliminate friction and waste. Friction and waste will cause delays and slow the entire process down. 

Teams that are transparent and collaborative are the ones that perform the highest. 

Transparency and real-time communication compliment each other nicely and building a straight forward on-boarding process will help new members quickly jump in and start collaborating with the team. 

You can't have real-time communication without a clear sense of transparency.  

How do you on-board new members so they feel comfortable with your teams communication?  


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