I hate to say it but chances are you are wasting a lot of time and money on your website and you may not even know it. The website redesign process as we know it has a lot of flaws. It has been around for awhile but has failed to respond to user behavior.
It has failed to take analytics and data behind user interactions into consideration when making improvements.
In fact, a typical website redesign will leave you with a static site for almost 2 years, and by that time, investing in improvements is a means to catch up.
Growth-driven website design is a different approach to creating an inbound website.
Typically a website redesign carries a lot of risk. High costs (websites can be pricey) and fully based on assumptions, a recipe for going over budget and late work that doesn't deliver results.
Because the growth-driven design methodology is built around continuous learning and improvement, it requires a long term vision.
Today your website is the main hub for your customer experience and can be your number one sales rep. But most importantly your website can provide marketing and sales with direction through analyzing user behavior insights.
All the more reason to invest in a website that continuously improves rather than a depreciating asset.
So how do you know if you are a good fit for a growth-driven website redesign?
Can't afford high upfront costs
Typically a website redesign for small to medium sized businesses can cost between $15k - $100k which can be seem like a daunting figure for a lot of businesses.
Tying that much money up in a website redesign might be unrealistic or just outright dangerous for a business. Especially if there isn't any historic information to make accurate predictions or calculate ROI.
It's important to be able to evaluate the costs of a website and to be clear on the benefit you are going to walk away with.
Can't afford to tie up 3-6 months
You want a quick turn around and typically website redesigns take a while.
This is a result of sluggish waterfall project layouts, last-minute changes in scope, and almost anything else you can think of.
When certain assets aren't delivered on time or changes are requested that require new assets, the entire project gets pushed out.
Now your over budget and late on your timeline.
Can't afford to rely on assumptions
Making assumptions about the website doesn't provide a guarantee that the new website will perform well.
It's hard to make a large upfront investment in a project that could take a full quarter or longer to finish based on assumptions.
It's impossible to guess exactly how your audience will perceive the website, navigate the website, gain value from the site and so on...
Can't afford a static website
Especially if all your upfront assumptions were wrong. You need a website that can continually appeal to your users and customers, offering them a great experience.
With all the options users have and different choices your customers can make, you need to consistently exceed their expectations.
Don't let a static website be the reason users and customers loose interest in your product/service/marketing, only to be swept off their feet by a competitor.
Website are typically looked at as a high risk project because you're making a large investment of time and money in a website project. A website project that you aren't going to revisit for the next 1-2 years.
Meaning if you get it wrong and customers and users don't connect with it, don't find it useful or simply don't like it, you could end up wasting a lot of money.
Not to mention the opportunity that's wasted from not learning from your website users to iterate and deliver a better experience.
Take a smarter approach to building an inbound website. Through growth-driven design you eliminate your risk and continuously improve.