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The power of compound interest in modern marketing

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“Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it.” ― Albert Einstein. Fascinated with the processes behind a business, and the power of habitual obsession, this quote sums up the modern marketing movement (and teaches you how to build an inbound brand all-in-one).Your interest isn’t only earned in the assets you’re building on a daily basis (blog articles, ebooks, videos, and all other types of content), it’s also earned through the alignment with your audience.

Think of it this way, once something, anything, becomes a habit you no longer have to think about that action. That action is performed willingly and without hesitation. In the simplest form, you’re leaving more room to learn and retain more information since you no longer have to recall what was acquired before the habit was formed.

Now going back to understanding compound interest, lets use your blog as an example. On one wants to dump hours upon hours into blog planning, writing, editing, publishing ….

We want to build a readership that understands us, loves us, comes to us, creates a habit out of us, and to do this we need to connect with them on an emotional level because once we transform the action of them reading articles into a daily habit we leverage our assets to get a better return. 

Your compound interest will be earned through committing to your blog mission statement, delivering your brand promise, and staying completely consistent through both.  

Lets touch on how each one will help you earn the compound interest. (which is much better than paying it!) 

Mission Statement 

The  mission of your blog is an extension of your brand and should be the centerpiece of your company on the internet. The overall principle here is not to overcommit yourself making it hard to deliver on that mission.

Lets say your mission statement is something along the lines of “XYZ inch’s blog is a dedicated space to educate business owners on different tactics that can be used to produce better content and get better results. Our DAILY articles are simple to implement and exciting to share. Enjoy.”  

You are committing yourself to writing for business owners on a daily basis plus staying on topic. Make sure you commit yourself to something realistic so you can start to develop habit among your audience. 

brand promise 

Delivering your brand promise through your blog is ultimately to do on a consistent basis but a methodology that has a grand payoff. This is where the emotional connection happens.

The connection that starts your audience down the path of becoming a daily reader and building a habit around checking your blog. Without this emotional connection there is no impulse or sense of urgency to read your articles (or even revisit your website all together). 

consistentcy

This is the icing on the cake, and also important enough to mention again. Just like we stated above, you have to deliver on what your committing to, in other words you have to stay consistent.

This is most important to have the opportunity to develop those habits among your audience. Without consistency you never give your readers the opportunity to emotionally connect with your brand and the companies voice leaving yourself no chance to build a habitual routine around reading your content. 

“Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it.” ― Albert Einstein. Fascinated with the processes behind a business, and the power of habitual obsession, this quote sums up the modern marketing movement (and teaches you how to build an inbound brand all-in-one).

Your interest isn’t only earned in the assets you’re building on a daily basis (blog articles, ebooks, videos, and all other types of content), it’s also earned through the alignment with your audience. 

Think of it this way, once something, anything, becomes a habit you no longer have to think about that action. That action is performed willingly and without hesitation. In the simplest form, you’re leaving more room to learn and retain more information since you no longer have to recall what was acquired before the habit was formed.

Now going back to understanding compound interest, lets us your blog as an example. On one wants to dump hours upon hours into blog planning, writing, editing, publishing …. We want to build a readership that understands us, loves us, comes to us, creates a habit out of us, and to do this we need to connect with them on an emotional level because once we transform the action of them reading articles into a daily habit we leverage our assets to get a better return. 

Your compound interest will be earned through committing to your blog mission statement, delivering your brand promise, and staying completely consistent through both.  

Lets touch on how each one will help you earn the compound interest. (which is much better than paying it!) 

Blog Mission Statement 

The  mission of your blog is an extension of your brand and should be the centerpiece of your company on the internet. The overall principle here is not to overcommit yourself making it hard to deliver on that mission. Lets say your mission statement is something along the lines of “XYZ inch’s blog is a dedicated space to educate business owners on different tactics that can be used to produce better content and get better results. Our DAILY articles are simple to implement and exciting to share. Enjoy.”  You are committing yourself to writing for business owners on a daily basis plus staying on topic. Make sure you commit yourself to something realistic so you can start to develop habit among your audience. 

Deliver your brand promise 

Delivering your brand promise through your blog is ultimately to do on a consistent basis but a methodology that has a grand payoff. This is where the emotional connection happens. The connection that starts your audience down the path of becoming a daily reader and building a habit around checking your blog. Without this emotional connection there is no impulse or sense of urgency to read your articles (or even revisit your website all together).  

Staying consistent 

This is the icing on the cake, and also important enough to mention again. Just like we stated above, you have to deliver on what your committing to, in other words you have to stay consistent. This is most important to have the opportunity to develop those habits among your audience. Without consistency you never give your readers the opportunity to emotionally connect with your brand and the companies voice leaving yourself no chance to build a habitual routine around reading your content.